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Cruise Into 2022 with Coco Chanel

Cruise Into 2022 with Coco Chanel

Chanel cruise 2022 ad campaign
Chanel cruise 2022 ad campaign
Chanel cruise 2022 ad campaign
Chanel cruise 2022 ad campaign
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Chanel cruise 2022 ad campaign

Chanel is a brand that is synonymous with old, white and wealthy women. The cruise collection does nothing to change this widely accepted opinion.

© Chanel, Inez and Vinoodh

Whilst we all know that Chanel is not the most affordable brand, some of us still long for our first purchase. Chanel has come a long way since the direct influence of Coco Chanel and Karl Lagerfeld. Now under the supervision of Virginie Viard, we can see new life and direction steered by the aforementioned designer.

Mahany Pery and Louise De Chevigny are both pictured in the main article image above. Taken by Inez and Vinoodh, I note an excellent shift in Chanel, if only for a moment. I rarely see models of colour front and centre of Chanel campaigns or fashion shows, so this campaign is great to see.

Cruise with Chanel

Cruise is all about relaxing on holiday abroad without any cares in the world. This is an interesting conversation, as we all like to visit different countries. With the various destinations, we enjoy packing different things to help us to immerse into the culture. Sometimes this can involve shopping for a new wardrobe altogether! When it comes to cruise collections, I like to see directors blur the lines between brand marketing and imagination. It can be difficult to unpack, however, it is important.

An image of Anna Ewers starring in the Chanel cruise 2022 collection ad campaign.
© Chanel, Inez and Vinoodh

How do you continue to appeal to the masses whilst staying true to yourself? If there is anything that I have learnt about Chanel, it’s that they would rather you bend to their ideals than the other way around. How are modern women supposed to respond to such traditional ideals? It makes it much easier to do when diversity and inclusion are embedded in the essence of the ad campaign.

Could this be considered as pandering to the wider fashion community that often feels ostracised? Maybe. But that remains to be seen. Time is the best measure for unjust judgement. Accompanying Mahany and Louise for the ad campaign were Anna Ewers and Lola Nicon. Due to their abilities to break into the industry, Anna and Mahany are the most notable models out of this bunch. Nonetheless, all models did a fantastic job with this campaign.

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An image of top model Anna Ewers for the Chanel cruise 2022 ad campaign.
© Chanel, Inez and Vinoodh

The Campaign & Fashion

The campaign felt on trend with the Chanel ethos whilst still bringing the energy of the 21st century with it. This campaign is certainly front page worthy on SSEDITORIAL.

an image of Lola Nicon starring in the Chanel cruise 2022 collection ad campaign.
© Chanel, Inez and Vinoodh

The fashion does feel a little middle-aged targeted so I can’t imagine it appealing to the sartorially challenged young millennial. Boot-leg or wide-leg trousers have been shunned on social platforms for a very long time. The chain-link accessories will get over well with the crowd, however. I mean it has to. The bags may get over well but won’t be within the budgets of the public.

To see more images from the cruise campaign, check out the gallery.

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