Elena Velez Fall-Winter 2022 Collection
I must admit, this year is the first time I’ve ever heard about Elena Velez. That doesn’t mean anything, particularly where negativity is involved. But I must say that I am excited that we have more women in the fashion industry designing clothes for women. There is a different kind of aesthetic that occurs when women are at the helm. The garments are created with a sense of independent sexiness. Something that would come off as cheap and sleazy is designed by a man. What can I say – women know what women need!
This collection was shown ages ago and I have had enough time to digest my thoughts about the collection. I must say that the best part about this collection for me is the creativity.
I can’t see anyone else designing this collection and that is what makes this so fun for me. I love originality and creativity, especially where fashion is concerned. Sometimes people can be afraid to venture outside of the norm for fear of being rejected. I don’t like that. I think people should be free from all ridicule. There will never be another you, so live in that truth. When I look at the collection, I feel that way about Elena Velez. It feels very, “I don’t care about what you think, because I’m going to do what I want”.
Some of the items stand out, and that’s purely down to me not knowing how I would wear them. We all have our own unique sense of style, and some of these items are polar opposite to mine. Some of the cutouts are very daring and need a large amount of confidence. Of course, as confidence begins to grow and I realise that life isn’t to be taken too seriously, I can overcome this. Maybe by wearing something sheer underneath so I feel a little more modest?
There is a huge amount of inclusion included in this collection which is excellent. Don’t get me wrong, I’m a huge fan of designers creating a collection after a specific muse. I think that women today are becoming more conscious about what they are spending their money on. Representation matters in this day and age and if a woman doesn’t feel that, she’ll spend elsewhere. That’s how things should be. If you cater to a specific audience and only the, then you should ensure that you do the best you can. Your revenue won’t come from other places and that’s fine.
But all women can see themselves in this collection whether they like the garments or not. That’s a very powerful thing in our advanced world now concerned with social causes.
Other places I like to experience when watching a fashion show are music and accessories. I don’t believe a fashion show has been shared online for Elena Velez so I cannot give an opinion where a show doesn’t exist. The accessories were lacking in this collection, but that isn’t necessarily a bad thing. More time and attention can be focused on the collection which is ultimately where the designer would like to upsell. A bag won’t be marketed for as much as a coat or a dress unless real animal skin is incorporated or the bag was designed by hand.
There was one cute accessory though. And that was a baby that accompanied the final look of the collection. Super sweet addition!
Final Thoughts on Elena Velez
I’m not sure how many fashion shows Elena Velez has shown in the past, but this was a nice way for me to be introduced to her. The true standout as previously mentioned was the originality of the collection. It truly feels like she wasn’t trying to play catch-up with other designers that have a bigger pulling power. The show doesn’t appear to have had a large guest list, but it is worthy of a round of applause. I’m excited to see what she does for the spring-summer seasons.
Sama is the Editor in Chief of SSEDITORIAL Magazine. She currently oversees the creative direction of the magazine after ending her role as Runway Director to develop the SSEDITORIAL RUNWAY division. When Sama is not leading the team. She likes to contribute, primarily to the high fashion section of the magazine.