Helmut Lang Zankov Fall-Winter 2022 Collection

The Helmut Lang Zankov review from sseditorial is one that I’ve been putting off for a while. Previously, I added some of my favourite images to the SSEDITORIAL Pinterest page, but other than that, I’ve been fairly quiet. It’s probably because I’m not a huge fan of the collection. But it could also be because I genuinely don’t like the collection.

To be clear, I am not familiar with the Zankov brand. The runway shows are scarce, and the number of celebrities wearing Zankov on the red carpets is even more so. But that’s not going to stop me from broadening my scope as Runway Director of SSEDITORIAL.

Speaking of the runway, it’s going to be difficult to critique the show where it doesn’t exist. Instead, the Zankov creatives released a slew of images that represented their Fall-Winter 2022 collection.

Target Audience

My main question is, who is the target audience of the collection? The pieces are so chopped up that it’s difficult to pinpoint. There are some brands that you enjoy because you understand that they don’t appeal to the masses. Enlighten me. Is Zankov one of those brands? If they are, there is a light at the end of the tunnel.

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The Zankov Collection

In almost every collection that I see, there are a few standout pieces that are of the times. In this collection, I believe it to be leather jackets. I’m including the fur outerwear here as well. The reason being the coats look like Shearling. I’m not a big fan of fur coats anymore because I think they take up too much space in the wardrobe. Moreover, leather jackets are a nightmare when you need to clean them. Two words: dry cleaners.

Check out my favourite looks on the official Pinterest page for more on Zankov.