Whoever is in charge of the global branding of Tom Ford is doing a great job. I have never seen a Tom Ford fashion show because I focus on other things. For example, his red-carpet dresses and online content videos where he styles everyday people.
Tom has been a person of interest to me since I first saw videos of him styling men. When I watched these videos, I thought, “If I ever meet him, I cannot look like a tramp”.
These men were boring! After Tom Ford deconstructed them like denim jeans and put them back together again, they looked sharp! In these videos, Tom styles ordinary men and transforms their closets.
At this moment, I realised that only some fashion designers have an eye for style.
Tom Ford, the Creative Director
Some creative directors are good at just that – being a visionary for what’s to come in fashion and speculating designs. They need to improve in the styling department and outsource these jobs to a team.
That is not the case for Mr Thomas Ford. This collection solidified that he has good style and knows exactly how he wishes speculators to view his designs as an entire body of work.
The Tom Ford brand and its’ creative director are more sleek, sharp, and executive. Karl Lagerfeld, the brand and Chanel are much more feminine. Mr Thomas Ford reminds me of a younger, British Karl Lagerfeld.
The Tom Ford 2020 Collection
The show’s diversity was a clear stand out for me. It was nice to see rich colours on dark skin and dresses in black for all skin types. Something else that stood out was that the show was men’s and womenswear.
I do like the separation of women and men in fashion shows. Bringing men’s and ladies’ wear together was an excellent way for Tom Ford to showcase what he had been producing. In the future, I foresee more designers opting to include both genders in one fashion show.
I thought this collection to be a Gucci 2011 vibe with less fur. Tom Ford is a former Gucci creative director, insert irony. I say this because the formation of the runway, the dark show and the way the room dimmed signify a change in the segment. It felt very “guccified”.
A simile that I could not care about, just noteworthy. Taking inspiration from others is fantastic. I am not saying that Tom found inspiration from previous Gucci shows. I do see similarities between the two collections. The collection is mainly what matters and what message the designer is trying to convey through clothes.
The styling of the fashion was nice. I specifically liked the way Tom mixed his prints which made me broaden my style horizons. The feather earrings were trendy that I now want because they’re quirky and fun. It’s just the way fashion is supposed to be.
Lastly, the attention to detail on the denim was a great addition to 2020, as I haven’t seen it on any other designers’ runway. All the denim pieces looked reconstructed, which I liked because it adds an exclusive flair to any closet. The choice to have menswear and womenswear in one show was innovative. It broke up the show’s pacing and gelled very well as a cohesive piece.
Sama is the Editor in Chief of SSEDITORIAL Magazine. She currently oversees the creative direction of the magazine after ending her role as Runway Director to develop the SSEDITORIAL RUNWAY division. When Sama is not leading the team. She likes to contribute, primarily to the high fashion section of the magazine.