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SUMMARY
SSEDITORIAL is a global digital magazine and fashion publication focused on storytelling across fashion, culture, beauty, lifestyle and the runway. Founded by writer Sama Reid-Campbell, we feature media commentary, critical runway analysis, beauty think-pieces, and global contributor perspectives.
About SSEDITORIAL magazine
SSEDITORIAL is a global digital magazine rooted in fashion, culture, and thought. We publish slow, purposeful stories across five pillars — Fashion, Beauty, Lifestyle, Runway and Culture — all with a strong editorial part of view. Our mission is to challenge the status quo, honour true artistry, and amplify underrepresented voices. We're not a content machine. We're a movement of writers, critics, and cultural observers crafting the stories behind what you see — and what you should be seeing in today's creative world.
How we started
SSEDITORIAL was founded in 2020 by British writer Sama Reid-Campbell. Born from a desire to reshape fashion media and confront cultural silence, it began as an anonymous writing platform before growing into a magazine with an international readership. Sama launched SSEDITORIAL in the aftermath of the 2020 pandemic and the death of George Floyd — a moment that demanded action, not just commentary. With roots dating back to her early fashion and mental health writing in 2011, Sama created SSEDITORIAL as a platform that doesn't simply report trends. It rewrites narratives. We've grown from a solo project into a team of global contributors: journalists, researchers, and storyteller united by a shared belief in craft over chaos.
What we believe
We believe fashion is more than clothing. Beauty is more than a product. Lifestyle is political. Culture is living history. And the runway is a mirror — of who we are and who we're becoming. SSEDITORIAL doesn't chase hype. We honour what's thoughtful, layered, or overlooked. Whether we're critiquing fashion week, analysing the politics of makeup, or spotlighting community spaces that shape identity, our coverage always goes deeper. We're here for the readers who ask why, not just what's next.
Our values
We don't just publish stories — we live by our principles. Technical Excellence: Journalism meets craft. Every piece is well-researched and rigorously edited. Unique Perspective: We don't aim to be different. We just think deeply enough to be. Respect: Of time, work, difference and craft. It's what keeps us running. Ambition: Not for clout, but for impact. Discipline: Showing up daily with care, consistency, and commitment.
Our vision
By 2032 we aim to be one of the most respected fashion and culture magazine in the world. Not because we're everywhere, but because we're where life matters. Our goal is to create a global network of editors, photographers, writers, artists, technologists, and creative thinkers who shape the future of fashion media. Not fast, but smarter. Not louder, but truer.
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