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Schiaparelli Manages to Merge Technology and Haute Couture.
This January, Schiaparelli debuted their Spring 2024 Couture collection in Paris, which delivered a show that was both creative and breathtaking. Additionally, the event drew a star-studded crowd, with celebrities like Zendaya, Hunter Schafer, Bella Thorne, and Jennifer Lopez in attendance. Moreover, the creative genius Pat McGrath served as the makeup artist for the show, further elevating the experience.
With subtle yet sculpted looks, the collection paid homage to Elsa Schiaparelli’s uncle Giovanni, who loved Mars, and to Roseberry Native Texas background. The collection was a perfect blend of Giovanni and Roseberry’s interests, referencing designers like Yves St Laurent, Cristobal Balenciaga, and Azzedine Alaia.
Roseberry honoured Elsa’s legacy for the Spring 2024 Couture show by paying homage to her renowned unconventional designs. He mentioned, “I’ve even seen, online, people taking my work and doing AI interpretations and asking, ‘Who did it better?’” This comment speaks volumes about the intersection of technology and creativity in today’s fashion industry. It’s fascinating to see how AI and digital innovation influence and shape how designers approach their craft. Daniel’s awareness of this trend adds an extra layer of depth to the collection, highlighting the ever-evolving landscape of fashion and its relationship with technology. This set the trajectory of what Roseberry wanted to do with his show.Â
The music had sci-fi and old Western themes, which transported you to Hollywood.  In this Haute Couture show, each piece was meticulously crafted and will be remembered for years to come.
Schiaparelli Homage
The opening look paid homage to the founder Elsa Schiaparelli, the model wore a latex collar dress with a lace guipure lace chocker which was a signature look of Schiaparelli.
New World Couture
The next look was a simple cream off-duty look that Bella Hadid will be a fan of.  The ensemble included a white ribbed jersey paired with cream trousers, turned inside out to reveal large silk pockets for added drama.  The trousers had horseshoe appliqué embellishments, a theme that continued throughout the collection. The model wore a singular emerald green earring to give a cream outfit a pop of colour. They crafted the robot baby from foam and adorned it with pre-2007 technology. Swarovski crystal and microchips, creating a cyber Y2K-esque aesthetic. The reference to the robot baby was genius. Maggie, the model, has a 17-month-old baby, Gen Alpha, who is known to be an iPad baby addicted to technology.
The Technology Dress
The model donned a mini dress with highly exaggerated shoulders featuring Swarovski crystals embroidered with electronic silver and green chips created using old CDs. It was a clever way of integrating old and new technology.
Schiaparalien
A model wore a floor-length gown that’s just dripping with elegance. The butter-yellow satin and intricate embroidery contrasted against the black lining. And can we talk about the Strawberry volume skirt? And the accessories? To die for, a Swarovski crystal choker necklace and earrings with the Maison’s signature keyhole motif. They sound like they brought just the right amount of edge and attitude to the whole outfit.
Conclusions
My thoughts on this collection are overwhelmingly positive. Daniel outdid himself for this season; you can tell he enjoys his craft and investigates the archives. I appreciated that he took inspiration from other designers and his roots to make a cohesive collection. It’s a testament to his talent and dedication to the brand’s legacy.
