Christmas has come and gone, but that doesn’t mean we’re over the festivities that it brought. In spite of a designer telling us what to do, some of the campaigns were excellent when showcasing their visions for how they saw the festivities playing out. Whether you were looking for gift ideas or fashion inspiration for your Christmas party, the stunning visuals definitely put us in the Christmas spirit. These are some of our favourite fashion holiday campaigns that have caught our eye this year.
First, we have Prada. This year’s Prada Holiday campaign is titled ‘A Midwinter’s Night Dream’. The story featured new talents Julia Garner, Shira Haas, Louis Partridge, and Taylor Russell. Consequently, they had to find their way to a snowy-glazed Los Angeles across a frozen terrain. As they wander around in the white crisp snow, the models wore Prada’s holiday collection.
The best thing about this scene was the way the collection contrasted against the white background making their clothing pop. For example, the collection centred around sparkle, tailoring and knitwear, makes it perfect to wear for any holiday function.
Secondly, the Michael Kors Holiday campaign, ‘We are family’, was a star-studded favourite this year. It stars Bella Hadid drinking champagne on her flight to New York City with her girlfriends. Bella and company get ready at a hotel for a festive night out at the Skylark – a bar in Manhattan. The campaign also features some other familiar faces such as Bretman Rock, Lori Harvey, Tina Leung and none other than Michael Kors himself. Michael’s campaign focuses its attention on travelling as covid restrictions all over the world – at least during the campaign shoot – were starting to ease.
The campaign gives the spotlight to celebrating with your friends and loved ones for the holidays. Moreover, the collection shows travel chic and airport fashion all the way to partywear and glamourous ensembles. Showcasing a range of colours, textures, and fabrics, accessories and baggage wear, there is something for everyone.
Next, we loved the dark horse Salvatore Ferragamo’s ad campaign. Salvatore Ferragamo’s holiday campaign this year comes with a series of episodes. This year is centred around a cosy winter movie night with friends. Additionally, the campaign features Ferragamo’s newest global ambassadors, Jelly Lin and Seulgi.
They pay tribute to the world of cinema, titling their short film ‘Its Movie O’clock’. Each film starts off with an invite to a festive party/dinner which then transitions as they wind down to watch a film. The ambassadors’ accessories and shoes vary from the traditional silver sparkle to the pops of bright colours in their bags.
Next, we have the well made Versace ad campaign for the festive season. ‘Versace on Ice’ is the name of Versace’s holiday campaign starring Italian professional skater Rebecca Ghilardi. The short film focuses on the art of figure skating. Ghilardi wears a minidress in Versace’s signature La Greca pattern, holding their red Medusa bag. As the skaters prepare backstage for the performance, they are shown with bold make-up looks, wearing Versace robes; perfect for the warm winter nights in.
Donatella communicates how she foresees her picture-perfect Christmas. Ghilardi’s costume morphs into a golden alternative fashion choice. Namely, we get to see the new silk scarf with Versace’s La Coupe des Dieux.
Finally, our favourite Christmas campaign comes from the team at Ralph Lauren. Lily Aldridge and Joan Smalls lead this years campaign for Ralph Lauren. Ralph takes you into a winter staycation where the girls are seen enjoying a cosy morning, afternoon festive lunch and finally, a wander through the gardens. With an emphasis on friendship, the girls are showing wearing Ralph Lauren’s timeless pieces with an added preppy touch.
They’re first seen in tartan pyjamas, scarves and suit combos which is very reminiscent of that classic Christmas feeling. Fairisle knits and animal print blazers, as well as red velvet dresses and statement ruffle shirts, are substitutes for dinner outfit ideas. The campaign ends with animal print and white collared gowns, making the gowns perfect for an evening function.