Who Remembers The Iconic Mai Troppo Bvlgari Ad?
When I think about high jewellery, I think about Bulgari (stylised Bvlgari). There are others like Graff and Tiffany’s, but Bulgari is on another level. Firstly, they use well-known models or celebrities to be the face of their new campaigns. The latest Bulgari commercial that garnered positive reviews was for their Unexpected Wonders collection. The Unexpected Wonders commercIal featured Zendaya and Anne Hathaway.
Anne Hathaway and Zendaya wore items from the collection whilst lounging in a mansion. Before this happened, I can think back to another iconic commercial. The Mai Troppo (Never Too Much) commercial featured Zendaya, Naomi Scott and Lily Aldridge. It could be more glamorous than the Unexpected Wonders campaign.
The Mai Troppo commercial begins with helicopters transporting a sculpture in Italy before a woman runs along a compound to inform her peers, “She is here.” The film then goes through a host of actors who are both amazed, intrigued and bored by her. For example, “She” is described as a woman who enjoys both male and female company whilst having a whole house just for her clothes. In the background, a modernised version of Giuseppe Verdi’s La Forza del Destino Overture plays.
This style of appealing to the innermost desires of the customer is what keeps multimillion-value companies in the business. It is a technique that Ralph Lauren also uses. Ralph Lauren is a lover of tradition and family and often weaves that into his advertising campaigns. Furthermore, education and wealth are also embedded into his work, creating a sense of luxurious family for the consumer.
No one at the moment is producing better jewellery ads than Bulgari. The commercials don’t use modern household names or showcase the most lucrative designs. Bulgari excels in these departments. Hopefully, Dior can make a “comeback”, but it’s too early to tell.
One of the greatest campaigns of all time has to go to #Dior for their #jadoredior perfume. pic.twitter.com/5UqI2xA8o2— SSEDITORIAL RUNWAY (@sseditorialmag) May 22, 2022
Sama is the Editor in Chief of SSEDITORIAL Magazine. She currently oversees the creative direction of the magazine after ending her role as Runway Director to develop the SSEDITORIAL RUNWAY division. When Sama is not leading the team. She likes to contribute, primarily to the high fashion section of the magazine.