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Drake had it wrong. It is definitely stripes over checks. Adidas Originals teamed up with Willy Chavarria to deliver an emaculate collection campaign. The campaign is “A tender story of love, legacy and connection — rooted in South Central LA.” Spoken like poetry, the Adidas Originals x Willy Chavarria collection marks the second collaborative effort between the two apparel producers.

The Adidas Originals x Willy Chavarria SS25 collection honors those who uplift culture with courage and style.

Willy Chavarria

The collection released last month has seen high praise from its loyalists. There are only four items left from the collaboration that have yet to sell out, which is an impressive feat. When considering the economic climate, people should be tightening their purses. However, economists note a different change in behaviour when austerity kicks in. Known as the ‘lipstick effect,’ some consumers tend to spend more money during an economic downturn on products associated with enjoyment.

With a campaign that fosters an ethos championing cultural heritage and pride, it’s easy to see why the second collection was well-received. See the campaign below.

Image credits: Adidas Originals x Willy Chavarria.