Versace SpringSpring 2022 rekindlesrekindles thethe magicmagic ofof Bella andand Gigi Hadid

It’s no secret that Versace is one of my favourite fashion brands. The surprise of Dua Lipa opening the Versace spring 2022 fashion show and curating the soundtrack was a golden moment. The only thing that could improve is if Donatella and the Versace family took back what they built. It’s interesting to look back on the previous years of a fashion house and contemplate its historical business decisions.

For example, what would have happened if Michael Kors had not acquired the Versace brand? Would Versace be as powerful as it is now, or would it have slipped into obscurity? That all remains to be seen.

Something that remains to be seen, however, is the latest campaign from the Versace brand. I have a genuine love for editorial images and the attention and creativity that goes into forming them. To me, editorial images are all about telling a story. That story should be somewhat true to the brand, no matter the creative director. But modernism and technological enhancements should always be embraced.

This is not the first time a creative director has chosen to star in their own brand’s campaign, and it’s a lovely sight. The interesting development here, though, is the growth of top models Gigi and Bella Hadid.

Hadid Sisters

The last time I recall seeing the Hadid sisters front and centre together making an impact was when they shared a magazine cover. You could tell that Bella had an edgy look compared to Gigi, with an all-American look. That hasn’t stopped either of their successes in the industry, as they both continue to book runway shows worldwide and appear on multiple fashion covers and editorials.

Donatella is all about women’s empowerment and showing women in their most basic sense. Sensuality and grace. The way she designs her clothes with the women in mind makes her one of the most important designers of women’s fashion today. Think about the Liz Hurley dress or the jungle dress. Her dresses are curve-hugging in all the right places, making her a master of the trade. Donatella is a living legend, but self-criticism prevents her from admitting it.

The Versace spring 2022 Campaign

One thing I like about the Versace spring 2022 campaign is the touch of ‘family‘. Typically, women are stylish, wearing the latest collections with sleek hair and makeup. This time, the hair has more volume, much like the 2019 campaign with Shalom Harlow.

The girls are smiling and lovingly involving Donatella. Almost as if the girls are genuinely happy to be together again. It is very convincing. These are the feelings most familiar people have with one another when they operate in the same industry. You are happy that everyone’s career is going in a progressive direction, and you have that as a support system.

The campaign was shot using the clothes displayed on the 2022 spring-summer catwalk. It is nice to see the campaign finally brought to life, as most of our high street stores are pushing their new spring-summer stock out. One of the stores that makes me think of the Versace collection is Zara. It’s almost as if they took styling tips from the show and incorporated them into their store layout.

Many who cannot yet afford Versace live vicariously through these campaigns. It is a nice departure from the usual ad campaigns for women’s wear that I am accustomed to, and I like it. It is possible that I enjoyed the collection when it came out, or that the Hadid sisters are back together again. Either way, Donatella always hits the nail on the head for me. There is a great deal of feminine inspiration evident in her designs. One day, should we all be lucky, we’ll experience her designs first-hand.