Chloe’s Hat & Spicy Is The New And Hottest Take On The Fashion Scene

You surely know the look if you aren’t aware of the name! Hat & Spicy produces those insane fluffy headpieces you’ve seen all over your Instagram feed. This headgear is the definition of quirky and a statement piece when it comes to fashion and trends. Across Instagram and even appearing on TV, you will witness celebrities strutting in these gorgeous headpieces. Drag queens, influencers, musicians, you name it; if they are cool enough, you will have spotted them wearing a piece from Hat & Spicy. Anything opposite of boring is everything relating to Hat & Spicy’s collections. 

Hat & Spicy: Humble Beginnings

The founder and owner of the brand is London’s own Chloe Messer! She is a sweet individual with a head full of creativity and continuous goals for her company. When speaking with Chloe, she explained the brand practically runs on hard work and positivity. 

“I think the reason everything has gone quite well and happened for me so far has been because of saying “yes” to everything, which has been really helpful because it meant I could reel in opportunities that maybe if I didn’t have the confidence or attitude to say “yeah, why not lets go for it!” then that might not have happened.”

Chloe

I have followed Hat & Spicy for some time and have been lucky to work alongside it as a Makeup Artist. It is refreshing to witness a business grow and stand by its image and morals in order to expand. Chloe obviously has a great attitude towards her career and what she wishes to achieve for her future and the brand’s. It is inspiring to see someone achieve greatness through positivity and hard work; belief and motivation are part of the blueprint to success. The energy and aesthetic that is brought to the stage when Hat & Spicy is present is, in itself, a present. 

“Every time I do say yes to an opportunity it 9/10 leads to me meeting someone else, which leads to something else, so I think it’s very important to be social, confident and positive because when you put that attitude out there you get it back.”

Chloe

Hat Constructions

The physical structures of the hats are magnificent! The way they are able to stay standing with the voluminous fluff and high forms is insane. The forms vary as much as the colours, possessing different heights, widths, shapes, concepts and ideas. Chloe definitely has a Rolodex of ideas up her sleeve. Some are fluffier than others, though all possess an impressive texture of what can only be described as cloudy and cuddly.

Chloe is a keen festival girlie and uses these events to expand her brand and spread the spicy word. Drunk, impressionable festival goers are great people to impress, and the amount of public exposure is vast across festivals. Word of mouth has helped the expansion of this stunning brand, but so has the Queer community!

“(Being) Friends with a lot of queer people from school and friends I’ve grown up with have gone into doing queer collective nights and parties and are dancers and since I grew up with them they went into creative agencies and have been going to parties or on stage with my hats dancing. It’s just generally about being connected to people in the right places and that all has a knock on effect. A lot of fashion will take their inspiration from the scene so I think that is something that has been quite organic and it has helped to just grow it through genuine friendships and going out and love for the scene.”

Chloe

Chloe will reach high heights within her brand, and I am hopeful to see what Hat & Spicy continues to produce. The Queer community is a definite baseline for fashion and a great way to find popularity. It is due to the queer community that I was gracious enough to find Hat & spicy. It is blatant that Hat & Spicy knows no bounds and surely will continue to expand and explore as it develops through the industry.