Pharrell at Louis Vuitton for its new menswear line has been announced.

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Yesterday, Louis Vuitton named Pharrell the new Creative Director for the Louis Vuitton menswear brand. Pharrell takes over from Virgil Abloh, who passed away in 2021 due to cancer.

Louis Vuitton has announced that Pharrell’s first collection as Creative Director will be shown during Paris Fashion Week next June.

Pietro Beccari (Chairman and CEO of Louis Vuitton) said Pharrell’s appointment would undoubtedly lead Louis Vuitton to a new and fascinating chapter. This decision follows two collaborations between Pharrell and Louis Vuitton, in 2004 and 2008. What should we expect from the new Louis Vuitton Don?

Sama is the Editor in chief of SSEDITORIAL.