Is differentdifferent stillstill enough?enough? Gucci fallfall 20202020 sayssays maybemaybe

When I last sat through an entire Gucci collection, Frida Giannini was the creative director of Gucci. When Frida was the director, she had many celebrities in her dresses. Today, no one is having social interactions about Gucci shows. I’ve noticed that there are seldom any discussions about the Gucci fall-winter 2020 collection. I wonder why Gucci lost its’ edge, but it did.

The Gucci monogram is most known for its designs in streetwear. It is a staple piece in the closets of most celebrities and fashion influencers. They may not wear the official ready-to-wear (RTW) line, but they will wear a monogrammed bag.

Gucci appears to have since gone into a Björk, John Lennon direction. I see a separation in Gucci supporters, with die-hard Gucci fans continuing to wear the monogram garments and brand enthusiasts choosing to wear RTW lines.

A traditional runway show was not on this year’s mood board. The show had a light backing track. Instead of applauding designers for discovering new avenues in fashion, we applaud them for being creative directors.

The difference lies in his creativity, which he uses to inspire a Gucci collection. Additionally, he offers his perspective on what a fashion show should look and feel like as a cohesive body of work.

Inclusivity was front and centre, which was great to see. I also enjoyed how cross-century the collection felt. All models appeared to be from different eras. Some of the tartan pieces made me feel very preppy, while others gave me a boho-chic 70s vibe, and still others felt like they could have existed in the Edwardian era. 

Final thoughts on the Gucci fall-winter 2020 collection

As a complete body of work, what went well for me was the inclusivity of models, the passion and dedication to global brand standards, and the design of the Gucci fall-winter 2020 show. The show felt brand new, poised to set trends and inspire a new generation of fashion lovers to prioritise quality over quantity.

Image credits: Gucci.