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Ye or Nay? Controversial Marketing Goes Wrong

Ye or Nay? Controversial Marketing Goes Wrong

The clothing brand creator and well-known musician Kanye West – also known as “Ye” – has recently drawn criticism for his antisemitic remarks and contentious Yeezy Season 9 line. Kanye has been creating waves in the fashion industry for years by working with various labels and designers and launching his own clothing line. However, his most recent collection features inappropriate messages that, as the word spreads, have sparked outrage in the fashion world and beyond. Moving through the timeline of Kanye’s rise and fall, examining the motivations behind his questionable decisions and their effects on the public exposes a clear narrative. This narrative goes a considerable way to explaining how “Ye” has turned to “Nay” in the fashion industry.

Kanye’s Contribution to Fashion

Kanye West was never a stranger to fashion. In his early musical career, he worked with multiple fashion designers to create his wardrobe — several of his brands featured in his songs as a tribute. Alongside Virgil Abloh of Off-White, he interned at Fendi in 2009. Before launching his successful brand Yeezy in 2015, Kanye had a few fashion ventures under his belt in the early 2010s, including Pastelle and DW by Kanye West.

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