When it comes to fashion, there are so many high-street stores to choose from. Are you going to spend your money with Mango or Urban Outfitters? Growing up, when I was first introduced to the fashion world, I was confused with the many brands at my fingertips, namely, how all the brands in the fashion world intertwined. Why did a jumper cost £12 at one store and £75 at another?
Those of us who haven’t had much fashion training assume that the more a garment costs, the better its quality. Where that may be true some of the time, it is not true all the time.
High-street brands are simply that. Brands selling clothing on your local or city centre high-street. As mentioned earlier, high-street brands include Mango, H&M, Urban Outfitters, Bershka, Zara, Primark and Uniqlo.
All of these brands have similar pricing points and target the same audience. There are some differences in the styles of clothing that they sell, but this is down to them being able to differentiate themselves from the competition.
From personal experience, you can find some great bargains here. I tend to put only a little faith in the more affordable items because they tear within the year.
When you shop for yourself, high-street stores are a great place to start. They are the most generous on your pockets whilst offering up-to-date styles. It’s perfect for teenagers who follow trends and others finding their signature style. Don’t worry about how much you’re spending because I threw money at a clothing store every chance when I was a teen.
High-Street vs Premium Stores
After you get the chance to become familiar with a brand, don’t move up to premium brands! Stick with the high-street store you’re used to, but try purchasing their more expensive items. For example, Zara often sells loafers for pricing points of £29.99 and £49.99. If you’re ready for an upgrade, purchase the £49.99 loafers. It’ll give you a taste of better quality garments while being familiar with a brand. Nothing is worse than commuting to a premium brand and being dissatisfied with your purchase! Never do this.
Nonetheless, another benefit of high-street stores is the sales! The eye-watering sales that welcome all four seasons are sensational. Sales occur when a store is ready to introduce its new collection in-store, but the old stock hasn’t sold out. Therefore, they reduce the price to shift units. I know this to be factual as I am a former retail employee.
To summarise, high-street brands are best for those wanting to figure out their style, affordable designer dupes, last-minute shoppers and holiday and party outfits. High-street and premium brands often get mixed up, but I will explain this later.
Sama is the Editor in Chief of SSEDITORIAL Magazine. She currently oversees the creative direction of the magazine after ending her role as Runway Director to develop the SSEDITORIAL RUNWAY division. When Sama is not leading the team. She likes to contribute, primarily to the high fashion section of the magazine.