As the gear-up leading to Beyonce’s long-awaited album ‘RENAISSANCE’ is in full force, British Vogue teased their upcoming cover star, Beyonce, for their July 2022 issue. She did not just wow us with one look, but many. Many of her looks – if not all, encompassed different outfits and themes throughout the shoot. Let’s analyse some of my favourite looks from the campaign.
Look One
Her Schiaparelli Haute Couture coat is what first caught my eye. Beyonce is covered in gold-plated reflective sequins and rhinestones. The lapels of the coat extending high up past her head as a hood. The gold colour from the coat gives Beyonce a warmer complexion making her seem brighter and full of energy. Perhaps it is a suggestion that she is supercharged after her long hiatus from music.
Look Two
The second look that I admire is the one worn by Beyonce posing seductively on a motorcycle. Beyonce is wearing a black patchwork leather jacket by Junya Watanabe paired with black vinyl leggings by Commando. This edgy punk rock look is very reminiscent of that retro-futuristic vibe she was going for with this shoot. The motorcycle and horse she sits on top of are synonymous with each other and elude to her album cover. Not one to shy away from a carefully developed marketing plan, Beyonce already teased it on her Instagram. Her boots are by Harris Reed and Roker, whilst her beaded leather studded headpiece is by Malakai.
Look Three
My next favourite look finds Beyonce posing on a giant disco mirror ball in a silk corset and train, with sequined leggings all by Harris Reed. She can be seen mixing 18th-century fashion with the glitz and glam of the future. Could this be an underlying theme of her newest album? As Break Your Soul is a mixture of old-school dance music from the 80s with a modern update of today’s tunes. She wears a feather headpiece by Harris Reed and Vivienne Lake that resembles a halo around the crown of her head. Typically headpieces like this symbolise omnipotence and signs of worship. Queen Bey may finally be back.
Look Four
Looking like a real-life barbie doll, Beyonce wears a pink latex floor-length coat and red thigh-high latex boots by GCDS. Her pose resembles a puppet as she is styled in a pink fishnet bodysuit and gloves underneath, also by GCDS. In one image she is pictured with her coat closed, paired with a red visor that extends down into sunglasses. Created by the one and only, House of Flora. In the second photo, her coat is open exposing her incredible body. Beyonce wears an iridescent headpiece by Philip Treacy and statement earrings by Lorraine Schwartz.
Look Five
Next, in a much more tonal look, Beyonce wears Marc Jacobs in what seems to be a light-wash denim skirt and jacket set. The jacket draped over her shoulders to give a top-heavy silhouette. The top half of her body and hips are adorned with circular mirror embellishment bringing that future element into the look. She paired the outfit with some white loose fitting leather gloves and silver statement earrings by Lorraine Schwartz.
Look Six
The last image I picked out is Beyonce sporting her brand Ivy Park. Her oversized jacket, pink bodysuit and sheer floral nude jumpsuit are all by Ivy Park. It is from her 6th collaboration collection with Adidas. A chunky coiling detail was layered on top of her jacket by Han Kjobenhavn and her sandal heels by Gianvito Rossi. As the confetti falls around her as she appears to be standing on a dancefloor. She could be teasing some summer dance anthems to get us up on our feet.
