When it comes to fashion, there are so many high street stores to choose from. Are you going to spend your money with Mango or Urban Outfitters? Growing up, when I was first introduced to the world of fashion, I was confused with the plethora of brands at my fingertips. Namely, how all of the brands in the fashion world intertwined with one another. Why did a jumper cost £12 at one store and £75 at another? Those of us who haven’t had much fashion training assume that the more a garment costs the better quality it is. Where that may be true some of the time, it is not true all the time. Let’s dig a little deeper.
High street brands are simply that. Brands that you see selling clothing on your local or city centre high street. As I previously mentioned earlier, high street brands include:
- Urban Outfitters
All of these brands have similar pricing points and target the same audience. There are some differences in the styles of clothing that they sell but this is down to them being able to differentiate themselves from the competition.
From personal experience, you can find some great bargains here. I tend not to put a lot of faith in the more affordable items because they either break within the year or just after.
When you begin to shop for yourself, high street stores are a great place to start. They are the most generous on your pockets whilst offering up to date styles. It’s perfect for teenagers who follow trends and people who are trying to find their signature sense of style. Don’t worry about how much you’re spending because when I was a teen, I too was throwing money at a clothing store every chance I had.
After you get the chance to become familiar with a brand, don’t move up to premium brands! Stick with the high street store that you’re used to, but try purchasing their more expensive items. For example, Zara often sells loafers for pricing points of £29.99 and £49.99. If you’re ready for an upgrade, purchase the £49.99 loafers. It’ll give you a taste of better quality garments whilst still being familiar with a brand. There is nothing worse than commuting to a premium brand and being dissatisfied with your purchase! Never do this.
Nonetheless, another benefit of high street stores is the sales! The eye-watering sales that welcome all four seasons are sensational. Sales occur when a store is ready to introduce its new collection in-store, but the old stock hasn’t sold out. Therefore, they reduce the price to shift units. I know this to be factual as I am a former retail employee.
To summarise, high street brands are best for:
- Young people
- Those wanting to figure out their style
- Affordable designer dupes
- Last-minute shoppers
- Holiday and party outfits
High street brands and premium brands often get mixed up. But I will teach you about this later.
Sama is the Editor in Chief of SSEDITORIAL Magazine. She currently oversees the creative direction of the magazine after ending her role as Runway Director to develop the SSEDITORIAL RUNWAY division. When Sama is not leading the team. She likes to contribute, primarily to the high fashion section of the magazine.